Reclaiming Your Power After Divorce: Financial Freedom, Confidence, and a Life That Finally Fits

5 Key Takeaways

1. Reclaiming your power starts with choosing yourself. Everything shifts the moment you stop waiting for certainty and start backing your own decisions. Power is not given—it’s claimed through action.
2. Financial awareness reduces fear more than financial perfection. You don’t need everything figured out, but you do need clarity. Knowing your numbers is the first step toward feeling grounded again.
3. Confidence is built through action, not readiness. Most women don’t feel ready but they decide anyway. Confidence follows movement, not the other way around.
4. Your experience is more valuable than you think. You don’t need more credentials to begin. Your lived experience holds insight, and that insight can become direction, purpose, or even income.
5. Your future self should guide your decisions. Instead of reacting from a place of fear, begin asking: “What would the version of me I’m becoming choose right now?” That question alone changes everything.

Highlights

• 00:00 Entrepreneurial Women Navigating Divorce
• 04:26 Founder’s Leap into Entrepreneurship
• 07:48 Digital Marketing Learning Journey
• 11:23 Embrace Solitude for Clarity
• 13:31 Fear of Judgment in Coaching
• 17:24 Homeopathy for Women’s Self-Doubt
• 20:20 Future Self-Centric Decision Making
• 24:05 Idea to Income Program
• 26:51 Embark on Your Journey
• 29:24 “Turn Followers into Clients”

FAQ

What does reclaiming your power after divorce mean?

Reclaiming your power after divorce means taking back control over your decisions, identity, and direction in life. Instead of operating from fear or uncertainty, you begin acting from a place of self-trust and clarity.

How can I start rebuilding my life after divorce?

You can start to rebuild your life after divorce with clear thinking. Don’t aim for perfection. Understand your financial situation, give yourself space to process emotions, and begin making small decisions aligned with your future self.

Why do I feel so lost after divorce?

Divorce often disrupts identity, routine, and stability at once—for you and your children (if you have them). Feeling lost is a very common part of the transition, not a sign that something is wrong. Find support through friends, a community and a therapist who can walk with you through this season.

Do I need to feel confident before making changes?

No. Confidence is built through action. Most meaningful changes happen before you feel ready. Trust that the universe is on your side and you’re making the right decision for your future self.

Full Transcript

Dawn Wiggins [00:00:01]:

Today’s episode is for my ladies who have ever either owned their own business or dreamed of own their own business or own their own business and was like overwhelmed, tired, couldn’t figure out how to craft it into the thing that they needed it to be at the time and are also going through divorce. I want you to help me welcome Amber Shaw. She is my new, she doesn’t know this yet, best friend who has a top ranked podcast, the Divorce Revolution. And she is going to talk to us today about how to create autonomy and financial independence during, during this effed up season of your life.

Amber Shaw [00:00:39]:

Hi, love.

Dawn Wiggins [00:00:40]:

Welcome to Dear Divorce Diary, the podcast helping divorcees go beyond talk therapy to process your grief, find the healing you crave and build back your confidence. I’m your host, Dawn Wiggins, a therapist, coach, integrative healer and divorcee. Join me for a fresh approach to healing grief and building your confidence after divorce. Amber, welcome.

Amber Shaw [00:01:10]:

My gosh, Don, thank you so much for having me and I’m so glad we’re best friends now. I love that I. Yes.

Dawn Wiggins [00:01:15]:

Now that you’ve gotten the memo.

Amber Shaw [00:01:17]:

Yeah, girl, I’m here for it. Okay, let’s go.

Dawn Wiggins [00:01:20]:

Tell us a little bit about how you got here.

Amber Shaw [00:01:22]:

Right?

Dawn Wiggins [00:01:22]:

You have a background in business, I believe.

Amber Shaw [00:01:24]:

I do. Yeah. So got. Yeah, yeah. So I was in sales for about 20 years in corporate America, sales and marketing for about 20 years. And when I was and I had a very successful, very lucrative sales job and I was married, had two beautiful children and everything, I was actually married to the man that I’d known since I was seven years old. Wow, that’s a story. Met in second grade, the whole thing.

Amber Shaw [00:01:54]:

And so my life was good. My life was on paper.

Dawn Wiggins [00:01:58]:

It was.

Amber Shaw [00:01:58]:

My life was good on paper. Yeah. For a long time until it wasn’t. And when I hit 40, right around, right around 40, 39, 40, my marriage completely imploded. And it was one of the most devastating and tumultuous times of my life. I think the listeners, you know, who’ve navigating to where everybody can understand and agree with those words. Right. It’s very, it can be traumatizing all the things.

Amber Shaw [00:02:29]:

It was all those things for me. And right around this time, I’ve always been, Let me back up. I was going to say I’ve always been, I think the kind of person that really strives to find the meaning in things. Right. It’s always like, okay, so I’m turn.

Dawn Wiggins [00:02:44]:

This pain into purpose.

Amber Shaw [00:02:45]:

Yes. I’ve just always. And I think after the death of My father, It’s really what kind of catapulted me into that mindset. And so when I got divorced, I just for my own sanity, I refused to. Or when I was navigating that season in my life, I refused to believe that it was all in vain. I refused to believe that there wasn’t some bigger and higher purpose for why I was navigating this. And so I went on a quest. I started my own kind of spiritual awakening, my own healing journey.

Amber Shaw [00:03:14]:

And out of this process I realized that I really wanted to start a side hustle. I had this craving to help other women. I didn’t know what that would look like as far as helping other women. But I also knew I was faced with kind of some of these, the, the emotional, like the emotional draw to wanting to start my own business, which was, you know, I wanted a passion project, I wanted some purpose, I wanted to help women. I wanted to be able to quite frankly distract myself from, you know, the, yeah, the shit that was my life at the time.

Dawn Wiggins [00:03:47]:

Something different to focus on that felt like you could make an impact.

Amber Shaw [00:03:51]:

Absolutely. And so that was kind of some of the emotional aspects of it. But then also from a practical standpoint, I was like, oh shit, like I’m going from two incomes to one. My, my ex husband is a very successful attorney. I was used to a very lush lifestyle going from two incomes to one. Now I’m going to be single momming it. My kids are very active. How am I going to handle drop off and pick up and blah blah, blah, blah blah.

Amber Shaw [00:04:16]:

And all of this like I need to make more money, but I need to do it in a way that gives me freedom and autonomy and where I am still maintaining the flexibility in my schedule.

Dawn Wiggins [00:04:26]:

Preach.

Amber Shaw [00:04:26]:

And so after a lot of soul searching, I was like, okay, like we’re going to start a side hustle. And that is what that looked like. My first business was in the health and wellness space. I launched it just kind of leaning into my passions of health and wellness and fitness and nutrition and all of that. And I did that for about three. I, I ran and I scaled a very successful company within the first year. I scaled it to a six figure business. After year two, I seen enough promise to where I left my, you know, multiple figure, six figure sales job and I bet on myself and I went all in that and I.

Amber Shaw [00:05:00]:

And so I did that for a while and probably about, I did. So I launched in 2019 and then about towards the end of like mid-2020, mid-2023, I was like, you know, this ain’t it. This ain’t it. I love health and wellness, but something. And I’m a very spiritual person. And I just felt the universe. I felt God nudging me, like, this is. This is not where you’re supposed to be.

Amber Shaw [00:05:23]:

And so I made the really tough decision at the end of 2023. Shut down my health and wellness business and do a radical pivot and really start leaning into my divorce story. And. Yeah. And so that is really. And then, you know, gosh. And, you know, like, if you ever really. I think if you ever in your lifetime, have the privilege of stepping into alignment with what the universe wants for you, that it is undeniable.

Amber Shaw [00:05:51]:

And I can tell you that when I really started leaning into my divorce story and trying to figure out a path for how I can help divorce women, everything just exploded. And I knew that I would. I had arrived. I knew that I was in. Now, I’m not saying that everything was perfect, of course.

Dawn Wiggins [00:06:08]:

You know, life’s the life. Yeah.

Amber Shaw [00:06:10]:

But I knew, and I. There was this undeniable feeling. Feeling that I was exactly where I needed to be. And so that’s really what led me here. I did that pivot in 2024 and made it my mission. I completely rebranded my web, my podcast, and all of it, and really started leaning in to help divorced women. And ultimately, where that’s ended up is really coaching the former version of myself. The woman who knows she has a story to share, knows she’s got, you know, some experience or expertise and she.

Dawn Wiggins [00:06:41]:

Wants to bring to the table.

Amber Shaw [00:06:42]:

Yeah. That she can bring to the table. And just having a mentor that can, you know, help leverage that. Yeah. And create a business.

Dawn Wiggins [00:06:47]:

Right.

Amber Shaw [00:06:48]:

Absolutely. Okay, so now I’m a business coach.

Dawn Wiggins [00:06:50]:

That’s amazing. I’ve got three things. Let’s pray I remember them all.

Amber Shaw [00:06:53]:

Okay. I love it.

Dawn Wiggins [00:06:54]:

Okay, so I want to call out some bullshit, negative thoughts I know our listeners are having right now, because one of them, like, my brain even wants to grab for. Right.

Amber Shaw [00:07:02]:

Okay.

Dawn Wiggins [00:07:03]:

So you’ve got a background in marketing and business. Of course. You scaled it in a year. You knew what you needed to know. Right?

Amber Shaw [00:07:11]:

No. Yeah. Let’s start with that, because I’m gonna tell you what you would think that on the end, looking from the outside in. And I, like, keep. I was an. I was a sales rep. So, like, marketing and sales and, like, all of that was my forte. So.

Amber Shaw [00:07:23]:

Yes. From a sales standpoint, do I think that. You know, obviously, I’ve got some experience in that. But let me tell you what. And this is actually the reason why a lot of new coaches fail in the online space. It’s about to get juicy. Yeah. It’s because the skill set that you need to know in order to really thrive in the online space actually has nothing to do with, like, being a coach, a practitioner, like, any of that stuff.

Amber Shaw [00:07:48]:

It has everything to do with knowing how to be a digital freaking marketer. And I don’t care how much sales background I had. This was a whole different animal set of that I had to learn. And so I say that not to say, not to scare people off. If people are considering this, they’re just learned skills. So I think why I was so successful my first year was not necessarily because I had it all figured out. I didn’t. In fact, I spun my wheels for a good three months until I hired a mentor who taught me what I needed to know.

Amber Shaw [00:08:19]:

And I think the reason why I’ve had such success with not one, but two online businesses that I scaled very quickly for both of them is my number one, my commitment to learn. Right. And the fact that I am. That I’m. That I’m coachable, that I have always hired people who are further along than I am to get the Cliffs Notes to show me that’s a path I’m not trying to do. And in fact, as a divorced mom, my time is so limited.

Dawn Wiggins [00:08:47]:

Such a.

Amber Shaw [00:08:48]:

Yes. I don’t have time to figure this shit out on my own. Okay. And so I’ve always hired people to guide me.

Dawn Wiggins [00:08:54]:

Okay. So issues two and three. Issues. I don’t know, bullets two and three intersect. Right. Okay. So you say that it’s like a willingness to learn, a willingness to be coachable, a willingness to invest in yourself, obviously, because you had to hire those coaches. So some other negative thoughts that some of our listeners are having is, well, that’s nice that you could afford to do that.

Dawn Wiggins [00:09:10]:

Right. But I would argue.

Amber Shaw [00:09:12]:

Yeah, and I’m gonna argue this too. So that has your argument.

Dawn Wiggins [00:09:15]:

Nothing to do with any of that. And what it actually has to do with the two other things, the points that want to just freaking underscore and highlight, number one, you voted for yourself.

Amber Shaw [00:09:25]:

Yes.

Dawn Wiggins [00:09:25]:

You cannot be successful in anything you do, including getting the marriage settlement that you want or building a business or having a rewarding career if you are not willing to be all in to believe in yourself. And I think that that’s what women do not understand, that it boils down.

Amber Shaw [00:09:42]:

To your beliefs a thousand percent. And I think for me Like I, number one, you know, I think that when you really want something, I can tell you right now, my first mentor, seriously. I think I can remember the most money I’d ever spend and I did not have the money. I think it was like $6,000 for like a four, for like a three month or a four month container. And I was like, where?

Dawn Wiggins [00:10:04]:

What am I doing?

Amber Shaw [00:10:05]:

What am I going to do? What am I going to do? But I figured it out. Did I have some shit on credit card? Yep, sure did.

Dawn Wiggins [00:10:11]:

You know what I say about that? And it’s, the third thing is I say, universe, this isn’t my debt, this is your debt.

Amber Shaw [00:10:17]:

Figure it out for me. Figure it out for me.

Dawn Wiggins [00:10:19]:

That’s the third thing, right? Is you have this deep spirituality in this faith that when you get the nudge that it’s right and you follow it and you trust it.

Amber Shaw [00:10:25]:

Yes, yes. And so I just figured it out and I believed it. So yes, listen, I, I get it. Like, I know especially post divorce money and God, the fears around the insecurity, money stories and the insecurities. I mean divorce shines a light on that. All of it. And so, and so I think for a lot of women coming out of divorce, the idea of investing in themself is really, really freaking scary. But I just, for me, like I said, when I say kind of, I, I bet on myself, I was like, now I want to also back this up and just say this.

Amber Shaw [00:10:56]:

I didn’t just like up and quit my job. Okay. Like I, yeah, I mean I literally worked like a dog. I worked like a dog for two years. Yeah. Building out my business and working my full time job and single momming it. Like I did this for two years until.

Dawn Wiggins [00:11:13]:

Preparing yourself. Building way.

Amber Shaw [00:11:15]:

Yes, yes, absolutely. So I’m not advocating that women just go out and like, you know, quit their jobs and go all in and rack up a bunch of credit card debt to pursue their dream. Be smart about it.

Dawn Wiggins [00:11:23]:

Be smart about it.

Amber Shaw [00:11:23]:

But at some point, yeah, at some point you do have to take the leap, right? And this is where I do think that a spirituality practice or a, even if you’re not a spiritual person, like affording yourself quiet time, like getting really clear on your feelings and your like, and really affording yourself that space, I think can be very valuable in these big decision making processes. Because I had spent a lot of time with myself. I had spent a lot of time thinking things through to where it was so undeniable for me. Like, it just was like my intuition was screaming at me. And I never could have gotten to that had I not just taken the time to be by myself. Sit and feel and be, feel and heal and carve into your desires. Yeah. And so I was able to do that.

Amber Shaw [00:12:16]:

And so then it made my decision very easy for me. Not easy, but it made it very clear for me because I knew. So then I just knew I had to figure it out. Right. I just knew I had to figure it out because I couldn’t deny what I was feeling anymore. Yeah.

Dawn Wiggins [00:12:31]:

So you’ve obviously worked with so many women at this point. Right.

Amber Shaw [00:12:34]:

And.

Dawn Wiggins [00:12:36]:

What are some of the things you hear them say? Right. Just like I was sort of predicting what our listeners are thinking and the ways in which they’re like, oh, I can’t do that. Or, you know, what are the. Some of the things you see women having to overcome in order to really build businesses and incomes and lives that are rewarding for them?

Amber Shaw [00:12:55]:

Yeah, I mean, there’s a few that come up, for sure. Number one, I think imposter syndrome is a huge thing. Right. It’s like, who am I to do the thing? Right. Why would anybody. How can I do this? You know, especially for women. Yeah.

Dawn Wiggins [00:13:08]:

Tells you how cut off from our.

Amber Shaw [00:13:09]:

Power we are as gender. Yeah. So I think imposter syndrome, for sure. It’s. Yeah. Who am I to do this? Why would anybody, you know, if we’re thinking. If you’re thinking about starting a business, even if they’re thinking about becoming, like, a coach in the online space where it looks like, like, who’s gonna listen to me? Who’s gonna buy from me? The other thing I hear a lot of is, what are people gonna think? What if I look stupid? Right. Like what, you know, how are.

Amber Shaw [00:13:31]:

You know, what if I tell people that I’m doing this thing and people laugh at me? Like, what if nobody believes in me, that I can do it? I hear that one. A lot of people. I hear a lot. This is in particular, especially for women who are wanting to start in the online space around. Especially around coaching is like, do I have to, like, do I have to have, like, a certification in order to do that? And I will. I want to answer that one really quickly. So here’s the thing. I am not in the energy of, like, just going out and just declaring yourself an expert in something you have no business coaching on, and you’re not.

Amber Shaw [00:14:06]:

Right. And there are certain areas in coaching in particular, even in the online space, certain professions that, yes, you do need to for, like, either safety reasons or, like, Legal reasons. Right. Like, coaches are not particularly talking about coaches because that’s who I primarily coach and. And coaches. And also, like, I coach a lot of like therapists and practitioners and physicians. Yeah. Teachers and teachers and all of that.

Amber Shaw [00:14:27]:

Right. But I think that, you know, there are definitely certain industries and areas where. Yes, like, you want to. Like if you trying to coach somebody on somatic healing, you need to have some credentials.

Dawn Wiggins [00:14:39]:

I think that so many of our listeners have credential.

Amber Shaw [00:14:42]:

A thousand percent, even if they’re not exactly. So, for instance, the teacher that thinks she’s not qualified to be. I’m like, girl, you are a teacher. You’re one of the most qualified, qualified people to actually, you are a teacher. Like, yes, you are. And I think that, you know, Brenda Burchard, I don’t know if you’re familiar with him. He’s a high performance coach. He talks a lot about the three R’s.

Amber Shaw [00:15:03]:

Right. The three different types of experts. And when he talks about is, you know, I think we have this big kind of. He talks about these experts that really build trust in the online space. And none of them have anything to do with having like a formal certification. Right. Like, if you’ve been the researcher, like, you fully understand a subject matter inside that expertise. Right.

Dawn Wiggins [00:15:26]:

More than credential expertise, which takes the 10,000 hours or whatever.

Amber Shaw [00:15:29]:

Exactly. Or maybe you’ve. You’re like the role model because you are coaching women on. Or you’re, you know, or whatever just teaching people how to lose weight because you yourself have experienced something around that, you know, around that. Or it is just like the, the person who’s also lived it.

Dawn Wiggins [00:15:48]:

Right.

Amber Shaw [00:15:49]:

Like, listen, I can talk. I don’t have an mba, but I can talk about how to create an online business. Because I’ve done it once, but I’ve done it not once, but I’ve done it twice now. So I’ve learned about how to do this. I’ve learned and I’ve done it myself. So I think we can get caught up in the formality of like having a specific, like, credential. And a lot of times, like you just said, to your point, we are more credentialed than we think. We’re just discounting the experience that we already have.

Dawn Wiggins [00:16:14]:

Well, and I think that we’ve been sort of. I want to be very careful here because there’s some hot takes embedded in this little sub conversation that we’re in. But, you know, George Washington wasn’t terribly credentialed. He was smart, he was informed, he had Experience. Right. He didn’t. He wasn’t in the college funnel. Right.

Dawn Wiggins [00:16:32]:

Like George Washington, didn’t he. He was like a farmer and an architect and, I don’t know, a general. And a lot of things. Like, I just think there was a time in life where we learned things. We apprenticed, we learned them by doing, and then we h. Hired those people and they were brilliant.

Amber Shaw [00:16:47]:

Yes.

Dawn Wiggins [00:16:48]:

And now we’re in this college funnel season where you have to have 12 degrees to feel competent in anything. And none of that actually equates to competence.

Amber Shaw [00:16:56]:

Absolutely.

Dawn Wiggins [00:16:57]:

Now, that said, please don’t hire people where you haven’t vetted that they are experienced enough to actually help you solve your problem.

Amber Shaw [00:17:04]:

I mean, for. Right, exactly. Again, like, I am not, you know, I am not pushing, you know, out of scope energy. Like, that’s not what we’re talking about here. Vet people. But there are, you know, people are just as qualified from lived experience.

Dawn Wiggins [00:17:19]:

Yes.

Amber Shaw [00:17:20]:

You know, and I think a lot of people forget that. Yeah. Yes, absolutely. Yeah.

Dawn Wiggins [00:17:24]:

Okay, so I want to go back to the things that you see women struggle with just because we started to have this conversation when I guessed it on your podcast about homeopathic remedies. Oh, yeah. So just for fun, right? Each of those things that women struggle with, like imposter syndrome, what are they going to think of me? All that, right, is a homeopathic profile. It’s like there is this parameter of negative beliefs or self concept. Right. There’s a matching remedy in nature. For instance, for your women who struggle with, what are they going to think of me? The remedy that corresponds to that negative belief is silica. You could buy it on Amazon and it really helps with breaking through the what are they going to think of me?

Amber Shaw [00:18:00]:

Shit.

Dawn Wiggins [00:18:01]:

So fascinating. So I just love that you’re able to like, dial that in.

Amber Shaw [00:18:04]:

Okay.

Dawn Wiggins [00:18:05]:

If you could go back and sit with yourself on one of those nights post divorce where you felt the most lost, what would you have said to yourself?

Amber Shaw [00:18:18]:

I would have said, girl, it’s. It’s gonna be okay. It’s gonna be okay. You may. You may not understand. You may not see the light at the end of the tunnel, but I promise you this will pass and that you will be okay. It’s going to be a long road and it’s going to be hard.

Amber Shaw [00:18:38]:

It’s going to be hard, and you’re even going to be five years post and things are still going to trigger the shit out of you. Okay. But if you lean in and you. And you really do the work on taking care of you first. It’s going to be okay. It’s going to be okay. Yeah.

Dawn Wiggins [00:18:56]:

I love that I talk to women a lot about. We cannot let how it feels turn into a belief. Right. We can’t let, like, feeling lost turn into I am lost or feeling, you know, inadequate turn into I am inadequate. Right. It just. It keeps us from living into the fullness of our dreams, our desires and all the things.

Amber Shaw [00:19:21]:

Yes, absolutely. I mean, I think that, you know, this is. Even when I used to coach in the health and wellness space, I used to say, like, you can’t rely on your feelings. Feelings come and go. They’re important.

Dawn Wiggins [00:19:30]:

They’re essential to recovery. Right? But, yeah, you can’t make.

Amber Shaw [00:19:32]:

They are important. But. Right, but it’s. But feelings, right? Yeah, they. They come and go. They’re. They’re volatile, right? And so we can’t. I think that, number one, we can’t rely on feelings to make big decisions.

Amber Shaw [00:19:43]:

Like, we have to. You know, you can. You want to feel them because obviously feeling them and work through them is what’s going to allow you to make the decision. Right? But I think that feelings come and go, and I think that we can’t necessarily rely on them. This is why I used to tell my women, especially, like, let’s just say they. They didn’t feel like getting up and working out in the morning. I know this is, like, different than, you know, then going through feelings of divorce, but I’m just saying, kind of this feeling of like, we really don’t know, is it.

Dawn Wiggins [00:20:09]:

I don’t think we don’t want to feel. We don’t want to feel the discomfort. So we’ll do anything to bypass the discomfort, whether it’s grieve the things we need to grieve or get your ass up and go to the gym. Like, it’s avoiding feeling.

Amber Shaw [00:20:20]:

Absolutely. And so I think, though, it’s like, okay, listen, you can’t rely, though. What I want you to do is, like, you think about what your future self wants, right? So whether or not that’s the woman who just finished her workout or it’s the woman three months from now who wants to, you know, just feel better next week, wants to feel better later today, wants to feel better. Like, stop. We have to stop operating, I think, from the mode of being in our feelings and making decisions on our feelings and really more so focus on, okay, what does my future self want? What does my higher self want? And sometimes we, you know, we just. We have to just Kind of put on our big girl pants and make decisions from what our future self wants. And I think that that’s. I agree.

Amber Shaw [00:20:58]:

Like, we can’t let our feelings define us. I’m feeling does not turn into. I am. Right. Absolutely. I love that.

Dawn Wiggins [00:21:05]:

Okay. Not every one of our listeners wants to start a business. I know that’s, you know, it is what it is. Okay. But for the mom listening who just wants to feel less scared about money or less scared about the future, what’s one thing she could do today to make a difference around that insecurity or that uncertainty?

Amber Shaw [00:21:21]:

Girl, I always say the very first thing. Know your money. Get ahold of your damn money. So just from a practical standpoint, right, if she is somebody who wants to feel better about her money, know your money, right? And so what does that look like? Like, yes, I know this is so damn basic, but you should know where every single dollar coming in and every single dollar coming out looks like. I think sometimes around money, why we get anxiety is because we just don’t really know. And I think.

Dawn Wiggins [00:21:45]:

And we don’t want to feel, we don’t want to look because we don’t.

Amber Shaw [00:21:47]:

Want to feel it. Yeah, we don’t want to know, we don’t want to feel it. But you got to face it, it. If you are, if you are spending more than you are bringing in, girl, you gotta face that. Okay? If you’ve got all kinds of debt, if you are, you know, if you’ve, you know, went through divorce and you’re in a really bad position financially. And I talk to a lot of women that are, and my heart goes out to especially like the, you know, like maybe the stay at home mom that’s now faced with having to like get back into it or the, you know, just women who, you know, are now having to go from one income or two incomes to one, you know, it’s scary.

Dawn Wiggins [00:22:19]:

What about the woman who earns more than her husband and she ends up having to pay some sort of alimony or child support and then that affects the income that was used to bring. And I think that’s what I.

Amber Shaw [00:22:28]:

Absolutely, right. So I think it’s just if you, you know, I think that’s, that’s just, that’s like ground zero. You got to know your money, you got to sit down. If you’ve not done this exercise, literally sitting down, and you can, you know, sign up for like an app that connects your bank account. It can track things. But like I have an old school, like Excel budget. Seriously, I do it for my personal, and I do it for my business. I know where money’s coming in and money’s coming out.

Amber Shaw [00:22:54]:

So I think that that really is ground zero, for sure. Is just knowing your numbers and knowing your money.

Dawn Wiggins [00:23:00]:

Awesome. Okay, tell us about what you do with women, right? Tell us about how you love to work with them. What’s it look like? What’s it look like to work with you and what you offer and the transformation you provide women? Like, walk us through it.

Amber Shaw [00:23:16]:

Yeah. God, I would love to. You know, I really work with women just in building their businesses from the ground up. I mostly were. I do work with a lot of women who want to take their experience or their expertise and either become a coach in the online space or really just build any business in the online space. I actually have. I have a. Like a web developer that I work with.

Amber Shaw [00:23:38]:

Right. I’ve got. I’m a functional medicine practitioner that I work with. I’ve got a couple therapists that I work with. So it really is the woman who wants to either start her business, business from, you know, ground zero in the online space, or it’s a woman that maybe wants to take her brick and mortar and. And be able to, you know, have more freedom and autonomy and more financial security by building her own thing in the online space. So my. It is a.

Amber Shaw [00:24:05]:

A business program. So what I mean by that is I am focusing on the business aspect of it. So, you know, really clearly defining your niche, really defining your offers, coming up with your marketing and strategy plan. And not just coming up with a plan, but actually showing you and teaching you, you know, what. How do you step by step grow your social media? How do you produce content that actually converts? What’s the selling aspect of it? Like? So I really do take women all the way from, hey, I’ve got this idea, Amber. This is what I’m thinking about doing all the way to getting their first clients and really, what that whole. Yeah, exactly. So, like, idea to income, like, what that whole process looks like through.

Amber Shaw [00:24:48]:

Through building their business. And so I, you know, for me, I’m so passionate about this because I wish I had, you know, a mentor. Like, when I first got going when I was first, I had all these ideas swirling in my mind, and I didn’t really know what to do. And I. I wasn’t. I had all those imposter syndrome and, you know, all the. All the fears and doubts and all that. I just.

Amber Shaw [00:25:07]:

I wish I had somebody that was holding my hand that could literally, like, just guide me through the process. And so that’s. That’s what I help women do.

Dawn Wiggins [00:25:14]:

Have you ever pulled your human design chart?

Amber Shaw [00:25:16]:

Yes, I have. Tell me. And you’re gonna ask me what it is and then. Yeah, okay. Do I remember? Dang, no. Okay, remind me. So it’s the generator, the manifester, and what’s the other one?

Dawn Wiggins [00:25:27]:

Reflector.

Amber Shaw [00:25:28]:

Yeah.

Dawn Wiggins [00:25:28]:

But I want to know what your numbers are, your personality. Profound.

Amber Shaw [00:25:32]:

I could totally look that up. But I definitely am in the. I’m the projector. You are? Yes, I’m the projector. I know that for a fact.

Dawn Wiggins [00:25:40]:

Perfect person to consult for people on their businesses, right? Yeah, I see things from a higher perspective.

Amber Shaw [00:25:46]:

Yeah, that is exactly. I’m not. Not a generator, not a manifesto, definitely a projector. I feel like I’m like a two. I don’t know, I gotta look it up.

Dawn Wiggins [00:25:52]:

I feel like you’re like a two also.

Amber Shaw [00:25:54]:

I think I am a two. I think I’m a.

Dawn Wiggins [00:25:56]:

But there’s two numbers.

Amber Shaw [00:25:58]:

Yeah, I think. Oh my God. Okay, well, you know what?

Dawn Wiggins [00:26:00]:

You’ll let me come back?

Amber Shaw [00:26:01]:

I’m gonna let you know because. Yeah, I’m like, I know. Yeah.

Dawn Wiggins [00:26:03]:

So like from a human design standpoint, you being a projector, like, you are doing what you are built for. So when you talk about that poll that you had spiritually and what it feels like to live into alignment, like frickin.

Amber Shaw [00:26:14]:

Yeah.

Dawn Wiggins [00:26:14]:

You’re like literally doing it.

Amber Shaw [00:26:17]:

Yeah. And you know, it’s really funny because as I mentioned, like now it’s gonna drive me crazy that I can’t remember what my numbers are. Thanks a lot. So I’ve had a lot of, you know, when I was on that spiritual quest, you know, post divorce, I had a lot of spiritual teachers tell me that the word that kept coming up for them was teacher over and over and like from all different walks of life. And so, so that’s what I’m talking about when I said that. Like when I think what’s so important, whether or not you want to create a business or not. Like when you’re. You’re post divorce, God, go like, take the time.

Amber Shaw [00:26:51]:

Because you will. You will take the time to like go down a journey. Whether that’s just with yourself or if you are a spiritual person, like a spiritual journey. Because the information that you gain, like again, like all of those, like confirmation, right? Like therapist, you know, spiritual leader or therapist telling me, like, I just keep hearing teacher. Then for me, I was like, God, I can’t deny that this right? But had I not kind of Opened up my eyes and started that journey. I don’t think I would have had the guts to do it because I wouldn’t have had all of that. I wouldn’t have had all of the nudges from the universe along the way telling me what exactly what I needed to do. And that’s what I’m saying.

Amber Shaw [00:27:26]:

When I said it got to the point where it was so undeniable. That’s why. Because I had had enough things be put in my path that confirmed that that’s what I was supposed to be doing. Yeah. Yeah.

Dawn Wiggins [00:27:36]:

Awesome. All right, Amber, where should they find you? We asked this. Do you always ask your guests, where should they find you on Instagram, Obviously. I don’t know where else. Anyways, where do you love to connect with people most?

Amber Shaw [00:27:46]:

I love it. Yes. Instagram. Instagram. It is me running my Instagram. Genuinely love that. Yeah. Yes.

Amber Shaw [00:27:53]:

I like meaning, like. So send me a message. It genuinely is me. And I. I’m just gonna warn you, I’m a big voice noter, so if you send me a message, I’m probably going to voice you back. I’m a voice noter. That’s just what I roll. First of all, later, later today, you’re.

Dawn Wiggins [00:28:07]:

Going to voice note me about your human design.

Amber Shaw [00:28:08]:

Yeah, definitely. In fact, I’ve already started, like, searching it. I’m like, where the F is my human design? I’m going to find this. I know. Like I said, I know I’m a projector, I think. Would 2, 3 make sense or not? That would not make sense. No, that’s probably not. I know it’s projector, then there’s a two in there, but we’re going to send it to you.

Amber Shaw [00:28:24]:

Okay, fine. Okay. Yeah.

Dawn Wiggins [00:28:25]:

Okay. So they should send you a DM and you’re going to send them a voice note, and that’s.

Amber Shaw [00:28:28]:

I will, I will. I just want to know what resonated or if you want to find more information about what I do and how I help people. I would love that.

Dawn Wiggins [00:28:35]:

I think so much of it’s going to resonate and I’m thrilled.

Amber Shaw [00:28:37]:

Yes. Can I also shamelessly plug my event that’s coming up, though?

Dawn Wiggins [00:28:41]:

Yes.

Amber Shaw [00:28:41]:

Okay, listen, you guys, I have an event coming up. It’s a free workshop. It is called Social to Sold. And honestly, this workshop is all about really, how to leverage social media to get clients. So whether or not you’re somebody who’s just been thinking about starting some sort of business in the online space, or you’ve been, you know, kind of Dabbling, like posting. Maybe you’ve already tried kind of creating something in the online space and you’re not getting traction. In this free two day workshop, I’m going to be walking, walking you through my number one client attraction strategy. This is the exact strategy that I use in scaling both of my businesses to six figures within the first year.

Amber Shaw [00:29:24]:

Both of them. This is the exact, this exact strategy that I teach my, my clients that allows them to go from zero to thousands of followers. So not only growing your following, but then how do you actually then leverage them and get clients out of it, turn followers into clients. So I’m going to be breaking all of that down. It’s going to be a little bit social media growth and also a little bit of sales and like I said, sharing my client attraction strategy. And I’m really excited that’s happening. September 9th and 11th. So Dawn, I think you’ve got that link.

Amber Shaw [00:29:56]:

So if we want to add that to the show notes, have people sign up and listen. If you’re not sure if it’s for you and you have a question about it, then just send me a DM and, and let’s chat it out, let’s talk about it and I’ll let you know. I’m very straightforward. I’ll let you know. Yes, it’s a good fit or no, it’s not.

Dawn Wiggins [00:30:10]:

No, it’s not direction. Love it.

Amber Shaw [00:30:11]:

Yeah.

Dawn Wiggins [00:30:12]:

Thank you so much for coming today.

Amber Shaw [00:30:14]:

Thanks for having me and for being.

Dawn Wiggins [00:30:15]:

My new best friend.

Amber Shaw [00:30:16]:

I love it. Yes, girl. Yes. I love it.

Dawn Wiggins [00:30:21]:

All right, ladies, thank you so much for listening and for being here with Amber and I. Until next week, Peace, Dear. Divorce Diary is a podcast by my coach dawn. You can find more at mycoachdawn.com.